{"id":25460,"date":"2025-12-03T10:36:55","date_gmt":"2025-12-03T10:36:55","guid":{"rendered":"https:\/\/realdreams.pt\/?p=25460"},"modified":"2025-12-03T10:36:55","modified_gmt":"2025-12-03T10:36:55","slug":"btl-2025-atteint-nombre-record-visiteurs","status":"publish","type":"news","link":"https:\/\/realdreams.pt\/fr\/tips-and-news\/btl-2025-reaches-record-number-of-visitors-and-strengthens-its-position-as-portugals-largest-tourism-fair\/","title":{"rendered":"BTL 2025 atteint un nombre record de visiteurs et renforce sa position comme le plus grand salon du tourisme du Portugal"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Avec une surface d\u2019exposition de <strong>50,000 m\u00e8tres carr\u00e9s<\/strong> et <strong>1,500 exposants<\/strong>, <strong>la BTL 2025<\/strong> a propos\u00e9 un programme dynamique de plus de 600 \u00e9v\u00e9nements parall\u00e8les, notamment des conf\u00e9rences, des pr\u00e9sentations de destinations et des occasions de r\u00e9seautage.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-btl-2025-in-numbers-growth-and-impact-on-the-sector\">La BTL 2025 en chiffres : croissance et retomb\u00e9es pour le secteur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette ann\u00e9e, l\u2019\u00e9dition a accueilli <strong>plus de 100 destinations internationales<\/strong> et <strong>300 stands de vente directe<\/strong>, avec des offres exclusives qui ont g\u00e9n\u00e9r\u00e9 <strong>des millions d\u2019euros de transactions<\/strong>. L\u2019organisation a soulign\u00e9 une nette progression par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente, notamment :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+7 % de surface d\u2019exposition<\/strong>,<\/li>\n\n\n\n<li><strong>+24 % de destinations internationales repr\u00e9sent\u00e9es<\/strong>,<\/li>\n\n\n\n<li><strong>+11 % d\u2019entreprises exposantes internationales<\/strong>,<\/li>\n\n\n\n<li><strong>+18 % de participation des associations et des municipalit\u00e9s<\/strong>,<\/li>\n\n\n\n<li><strong>+15 % de croissance du secteur de l\u2019h\u00e9bergement<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hosted-buyers-program-boosts-international-business\">Le programme Hosted Buyers stimule les \u00e9changes internationaux<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le <strong>Le programme Hosted Buyers<\/strong>, mis au point en partenariat avec <strong>TAP et Turismo de Portugal<\/strong>, a r\u00e9uni plus de 200 acheteurs internationaux venus de 42 pays. Ils ont particip\u00e9 \u00e0 plus de 3,800 rendez-vous avec 500 entreprises pr\u00e9sentes au salon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019une des grandes nouveaut\u00e9s de cette \u00e9dition a \u00e9t\u00e9 l\u2019\u00e9largissement du programme aux offres internationales pr\u00e9sent\u00e9es lors de l\u2019\u00e9v\u00e9nement, renfor\u00e7ant encore la place de la BTL comme p\u00f4le d\u2019affaires mondial du tourisme.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-successful-edition-filled-with-business-opportunities\">Une \u00e9dition r\u00e9ussie, riche en d\u00e9bouch\u00e9s commerciaux<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e1lia Palma<\/strong>, coordinatrice de l\u2019\u00e9v\u00e9nement, a soulign\u00e9 les retomb\u00e9es positives du salon :<br><em>\u00ab Nos exposants nous ont confi\u00e9, une fois encore, que la BTL avait pleinement rempli sa mission : cr\u00e9er de nouvelles opportunit\u00e9s commerciales, consolider des partenariats strat\u00e9giques et aider des milliers de visiteurs \u00e0 choisir leur prochaine destination de voyage. Cela a \u00e9t\u00e9 extr\u00eamement gratifiant. \u00bb<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le <strong>La prochaine \u00e9dition de la BTL<\/strong> a d\u00e9j\u00e0 \u00e9t\u00e9 programm\u00e9e du <strong>25 f\u00e9vrier au 1er mars 2026<\/strong>et promet encore plus d\u2019 <strong>innovation et d\u2019opportunit\u00e9s pour le secteur du tourisme<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>La BTL \u2014 Better Tourism Lisbon Travel Market (anciennement la Bourse du tourisme de Lisbonne) a battu son record de fr\u00e9quentation lors de son \u00e9dition 2025, organis\u00e9e du 12 au 16 mars. L\u2019\u00e9v\u00e9nement a r\u00e9uni 82,000 visiteurs \u00e0 la FIL, au Parque das Na\u00e7\u00f5es, confirmant son statut de plus grand salon du tourisme au Portugal.<\/p>","protected":false},"author":10,"featured_media":25462,"parent":0,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[1073,890,1146],"attraction-categ":[1066],"localidade":[94],"content-type":[1077],"grupo-de-experiencias":[],"experiencia-tipo":[],"regioes_turisticas_term":[223],"class_list":["post-25460","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-city","tag-events","tag-tourists","attraction-categ-festivals-events","localidade-lisbon","content-type-post-news-events-and-tips","regioes_turisticas_term-lisbon-and-surroundings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.8) - 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