Madeira promoot zichzelf als bruid- en honeymoonbestemming met een nieuwe promotiestrategie

Madeira is strengthening its position as a top choice for weddings and honeymoons, launching a new promotional campaign officially unveiled at the BTL – Better Tourism Lisbon Travel Market 2025.

Madeira and Porto Santo: Exclusive destinations for couples

De Madeira Promotion Association (AP-Madeira) has identified a significant increase in demand from international couples who dream of getting married in a unique and unforgettable setting. In response to this trend, the organization has developed a strategy to position Madeira and Porto Santo as premier wedding and honeymoon destinations, emphasizing the natural beauty, high-quality services, and unique experiences available in these locations.

According to a statement from AP-Madeira, this initiative aims to promote the region as an exclusive and inclusive destination, perfect for unforgettable celebrations. The campaign highlights the breathtaking landscapes of the archipelago, not only as a perfect backdrop for wedding ceremonies but also as an ideal setting for creating lifelong memories with loved ones during the honeymoon.

Promotional video showcases Madeira’s magic

During BTL 2025, de new promotional video, produced by Sterna, was unveiled for the first time. This video captures the stunning scenery of Madeira and Porto Santo, reinforcing the archipelago’s status as a dream destination for weddings and romantic getaways.

New Wedding and Honeymoon section on Visit Madeira

In addition to the video, AP-Madeira has launched a dedicated section on the Visit Madeira website for weddings and honeymoons. This platform provides comprehensive information to help couples plan their special day and their stay in the archipelago, including:

• Wedding venues, from natural settings to luxury hotels and exclusive locations;
• Legal requirements for formalizing a marriage in Madeira;
• Essential services, such as decoration, catering, and photography;
• Honeymoon activity suggestions, from romantic excursions to gourmet experiences and outdoor adventures.

Madeira strengthens its position in experience-based tourism

With this new strategy, Madeira aims to establish itself as one of Europe’s leading wedding and honeymoon destinations, attracting more couples seeking a unique and memorable celebration. The perfect blend of breathtaking nature, mild climate, and outstanding hospitality makes this region a dream location to say “I do” in paradise.

If you’re looking for a magical place to celebrate love, Madeira is waiting for you!