{"id":30339,"date":"2025-12-03T10:36:30","date_gmt":"2025-12-03T10:36:30","guid":{"rendered":"https:\/\/realdreams.pt\/?post_type=news&#038;p=30339"},"modified":"2026-09-28T21:11:16","modified_gmt":"2026-09-28T21:11:16","slug":"algarve-tourism-optimistic-about-strong-second-half-of-2025","status":"publish","type":"news","link":"https:\/\/realdreams.pt\/nl\/tips-and-news\/algarve-tourism-optimistic-about-strong-second-half-of-2025\/","title":{"rendered":"Algarve Toerisme optimistisch over sterke tweede helft van 2025"},"content":{"rendered":"<p class=\"wp-block-paragraph\">As the second half of 2025 approaches, <strong><a href=\"https:\/\/www.turismodoalgarve.pt\/pt\/noticias-listagem.aspx\">Turismo do Algarve<\/a><\/strong> expresses strong confidence in the region\u2019s continued tourism momentum. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are very confident in the direction we\u2019re heading,\u201d says <strong>Andr\u00e9 Gomes<\/strong>, President of Turismo do Algarve. \u201cOur work is strengthening the region\u2019s competitiveness and attracting a more qualified, sustainable type of tourism.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"172\" src=\"https:\/\/realdreams.pt\/wp-content\/uploads\/2025\/06\/Algarve-Tourism-optimistic-about-strong-second-half-of-2025-Logo-foto-02.webp\" alt=\"\" class=\"wp-image-42051\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-strategy-rooted-in-quality-authenticity-and-proximity\">A Strategy Rooted in Quality, Authenticity, and Proximity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amid global tourism challenges and shifting traveler expectations, the <a href=\"https:\/\/realdreams.pt\/nl\/regioes_turisticas_term\/algarve\/\">Algarve <\/a>has succeeded in aligning its offer with the preferences of modern tourists, those who seek <strong>authenticity, variety<\/strong>, and <strong>unique experiences<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Gomes, the region is increasingly capturing the attention of <strong>curious and discerning travelers<\/strong>, thanks to its growing reputation and tailored promotional strategies. The <strong>first-half results confirm<\/strong> that the Algarve is no longer just a summer destination. It\u2019s <strong>on the radar year-round<\/strong> for high-value visitors who appreciate its distinctive identity and lifestyle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-international-promotion-paying-off-especially-in-the-u-s\">International Promotion Paying Off\u2014Especially in the U.S.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Algarve\u2019s first-semester promotional efforts were built around an <strong>ambitious action plan<\/strong> emphasizing personalization and experiential marketing. One standout success has been in the <strong>United States<\/strong>, where demand for the Algarve as a destination grew by <strong>8.5% between January and April 2025<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key initiatives included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Two major roadshows<\/strong> in New York, Boston, Los Angeles, and San Diego<\/li>\n\n\n\n<li>Engagement with <strong>over 300 travel agents and tour operators<\/strong><\/li>\n\n\n\n<li>A focus on increasing awareness of <strong>direct flight connections<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These efforts were supported by <strong>strategic airline partnerships<\/strong>\u2014most notably, the launch of the <strong>first direct route between Faro and the U.S.<\/strong>, operated by United Airlines, and a new <strong>Faro\u2013Iceland route<\/strong> by <strong>PLAY Airlines<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-airline-collaborations-and-co-marketing-campaigns\">Airline Collaborations and Co-Marketing Campaigns<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Connectivity and accessibility remain central to the Algarve\u2019s strategy. In the first half of 2025, Turismo do Algarve ran <strong>seven co-marketing campaigns<\/strong> in collaboration with major international airlines, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.airtransat.com\/pt-PT\/air-transat-portugal?search=flight&amp;flightType=RT&amp;gateway=AIRPORT_LIS&amp;pax=1-0-0-0\">Air Transat<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britishairways.com\/travel\/home\/public\/en_ie\/\">British Airways<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.brusselsairlines.com\/pt\/en\/homepage\">Brussels Airlines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.eurowings.com\/en.html\">Eurowings<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.jet2.com\/\">Jet2.com<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.azoresairlines.pt\/en\">SATA Azores Airlines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.transavia.com\/home\/en-uk\">Transavia<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These campaigns targeted <strong>six key source markets<\/strong> and aimed to <strong>boost bookings across the year<\/strong>, with <strong>five more campaigns<\/strong> already planned for the second semester.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-personalized-engagement-with-trade-and-media\">Personalized engagement with Trade and Media<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turismo do Algarve is also investing in <strong>face-to-face engagement<\/strong> to strengthen ties with international markets. Instead of relying solely on digital or distant promotion, the region is organizing <strong>press trips and familiarization visits<\/strong> for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Journalists and content creators<\/li>\n\n\n\n<li>Travel agents and tour operators<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So far in 2025, the Algarve has hosted:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>34 press visits<\/strong>, with 57 journalists from 10 different countries<\/li>\n\n\n\n<li><strong>23 familiarization trips<\/strong>, involving 58 trade professionals from 9 markets<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These visits provide firsthand experiences that translate into <strong>more authentic media coverage<\/strong> en <strong>better-targeted commercial campaigns<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-diversifying-tourism-golf-nature-wine-amp-mice\">Diversifying Tourism: Golf, Nature, Wine &amp; MICE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Algarve\u2019s promotional efforts have extended beyond the leisure market to include a variety of <strong>high-value tourism segments<\/strong>, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Golf tourism \u2013 with 7 marketing actions in 4 countries<\/li>\n\n\n\n<li>Nature and active tourism<\/li>\n\n\n\n<li>Luxury travel and wellness<\/li>\n\n\n\n<li>Wine tourism<\/li>\n\n\n\n<li>Sports tourism and events<\/li>\n\n\n\n<li>Business and MICE (Meetings, Incentives, Conferences, Exhibitions)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, Turismo do Algarve has <strong>participated in 40 international trade shows and events<\/strong>, reinforcing its presence and credibility among industry professionals worldwide.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead-sustainability-and-strategic-growth\">Looking Ahead: Sustainability and Strategic Growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the second semester unfolds, Turismo do Algarve is doubling down on its strategic goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attract higher-value travelers<\/li>\n\n\n\n<li>Diversify the tourism calendar<\/li>\n\n\n\n<li>Enhance air connectivity<\/li>\n\n\n\n<li>Promote the Algarve as a sustainable, year-round destination<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1619\" src=\"https:\/\/realdreams.pt\/wp-content\/uploads\/2025\/06\/Algarve-Tourism-optimistic-about-strong-second-half-of-2025-03.webp\" alt=\"\" class=\"wp-image-42053\" style=\"width:436px;height:auto\" srcset=\"https:\/\/realdreams.pt\/wp-content\/uploads\/2025\/06\/Algarve-Tourism-optimistic-about-strong-second-half-of-2025-03.webp 1080w, https:\/\/realdreams.pt\/wp-content\/uploads\/2025\/06\/Algarve-Tourism-optimistic-about-strong-second-half-of-2025-03-768x1151.webp 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The U.S. remains a <strong>top priority<\/strong>, now ranking as the <strong>seventh most important international market<\/strong> for the region. Efforts to nurture this market\u2014including <strong>continued promotion, direct flights, and trade engagement<\/strong>\u2014will remain in focus through the end of 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With solid first-half results and a robust plan for the remainder of the year, the Algarve is not only optimistic, it\u2019s firmly on course to strengthen its position as one of Europe\u2019s most attractive and sustainable tourism destinations.<\/p>","protected":false},"excerpt":{"rendered":"<p>Backed by positive results from the first semester, Turismo do Algarve plans to maintain its focus on strategic market engagement, differentiated tourism products, and a value-driven approach that positions the Algarve as a leading European destination with global appeal.<\/p>","protected":false},"author":10,"featured_media":42052,"parent":0,"menu_order":7,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[1153,1146,1185,1370],"attraction-categ":[1056],"localidade":[1358],"content-type":[1077],"grupo-de-experiencias":[],"experiencia-tipo":[],"gestao":[1102],"regioes_turisticas_term":[113],"class_list":["post-30339","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-sustainability","tag-tourists","tag-market","tag-direct-flights","attraction-categ-city","localidade-algarve","content-type-post-news-events-and-tips","gestao-56-publicado","regioes_turisticas_term-algarve"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Algarve Tourism optimistic about strong second 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