A New Era of Growth and National Expansion of Zoomarine

Celebrating its 35th anniversary, the Algarve-based theme park has launched a new visual identity designed to be more fluid and digitally adapted, reflecting its evolution into a global reference for leisure and tourism.

The most significant news accompanying this milestone is the announcement of an unprecedented strategic partnership. According to Marketing Director Hugo Brites, this alliance will allow the “Zoomarine experience” to expand beyond the borders of the Algarve, establishing a national presence across Portugal. The goal is to bring the park’s mission of environmental education and entertainment to entirely new audiences.

Zoomarine has solidified its status as a multi-generational destination, welcoming over 1.9 million visitors in the last three years. Recent data reveals key trends:

• Market Balance: In 2025, the national market remained strong, with over 297,000 Portuguese visitors representing 48.8% of total attendance.
• International Diversification: Beyond traditional European markets, the park has seen significant growth from non-European regions, including the USA, Canada, Brazil, and Mexico.
• Conscious Visitors: There is a growing influx of younger adults who are increasingly aware of environmental issues and seek experiences aligned with sustainability and animal welfare.

Pillars of Renewal

The visual rebranding is deeply rooted in the four core pillars that define the park’s essence:

1. Environmental Education: Pedagogical programs focused on ocean protection.
2. Nature Conservation: Active commitment to preserving biodiversity.
3. Animal Welfare: Maintaining the highest standards of care and environmental enrichment.
4. Leisure Innovation: Continuous investment in new attractions and technology to enhance the visitor journey.

Zoomarine serves as a vital economic engine for the Algarve. The park currently collaborates with over 1,200 partners, ranging from hotels and local accommodations to OTAs and travel agencies. These partnerships create integrated solutions that bolster the region’s overall attractiveness.

“The challenge is to continue growing and responding to an increasingly demanding visitor, ensuring the park experience remains relevant, consistent, and high-quality for all ages and expectations.” — Hugo Brites, Marketing Director.

When planning your visit through Real Dreams, keep these 2026 highlights in mind:

• Anniversary Celebrations: Throughout the year, the park will host special initiatives and symbolic events with institutional stakeholders to celebrate 35 years of history.
• New Attractions: Upgrades to infrastructure and new global experiences are scheduled to be unveiled during this commemorative year.