Turismo de Portugal wins Best Destination Award at Routes Europe 2024 Awards

Turismo de Portugal is the official entity responsible for the promotion, enhancement, and sustainability of tourism in Portugal. Its functions cover several key areas essential to the development and competitiveness of the tourism sector in the country, and it recently earned the Best Destination Award.

Some key activities of Turismo de Portugal

International promotion

Promotes Portugal as a tourist destination on a global scale, participating in international fairs, advertising campaigns, and public relations initiatives.

Investment support

Turismo de Portugal provides support and incentives for investments in the tourism sector, assisting companies in developing projects that can improve infrastructure and tourism services.

Development of tourism products and services

Encourages the creation and diversification of tourism products and services, adapting the offerings to meet the needs and expectations of different markets and tourist segments.

Qualification and training

Turismo de Portugal offers training and qualification programs for industry professionals through hospitality and tourism schools, ensuring high standards of quality in the services provided.

Sustainability

Promotes sustainable practices in the tourism sector, encouraging initiatives that preserve natural and cultural resources, ensuring responsible and lasting tourism.

Research and statistics

Conducts studies and analyses of the tourism market, providing data and insights that assist in strategic decision-making for the sector.

Air connectivity

Works in partnership with airlines and airports to improve air connections, facilitating international tourist access to Portugal.

Public policies

Collaborates with the government in the definition and implementation of public policies that promote the growth and competitiveness of the tourism sector.

These activities are fundamental in positioning Portugal as a destination of excellence, attracting visitors from around the world. They also contribute to the country’s economic and social development.

What does this award mean?

This award celebrates excellence in destination marketing, recognizing entities that promote the growth of air connectivity.

This recognition underscores the joint efforts of airlines, airports, and destinations during 2022 and 2023, and their ongoing strategy for 2024. Turismo de Portugal has made remarkable progress in route development and the sustained increase of air connectivity. This success is due to coordinated efforts such as creating incentives, identifying market gaps, and participating in joint marketing campaigns. This award acknowledges the commitment and work carried out over the last decade, in close collaboration with partner airlines, to offer sustainable routes.

The five finalists in the Best Destination category (Ministry of Tourism of Cyprus, Jordan Tourism Board, Malta Tourism Authority, Turismo de Portugal, and Visit Valencia) were evaluated by a panel of judges comprising airline representatives. Consequently, the destinations were scored based on the best marketing support over the past twelve months.

In addition to highlighting the importance of Turismo de Portugal, this award also reinforces its crucial role in supporting decision-making. It promotes public tourism policies that enhance the competitiveness of access to the national territory.

Source: Turismo de Portugal